“If Not You, Then Who?” Book Series

Inspiring Children To Think Creatively, One Book At a Time.

THE PROBLEM

The "If Not You, Then Who?" book series aims to inspire children aged 4 and above, from all backgrounds, to cultivate curiosity and passion for ideas and teach them to materialize those ideas into inventions. However, the books cannot make their impact if they do not reach the hands of the children.

THE SOLUTION

My team was brought in to help launch the series into the digital space and build a strong community of readers. With my design contributions, we built the website and executed a digital marketing strategy that would allow the authors to promote the book series and reach their target audience of parents and educators.

VIEW THE WEBSITE

Brand Awareness

Launching a book series can be a daunting task even for the most experienced authors. Beyond the standard book signings and appearances, how can you build a national following and generate interest on a large scale? Focusing on brand consistency, clean typography and clear messaging, I worked closely with the marketing team to develop educational, informative and entertaining branded social media content.

Through designing valuable content for the users and adding just the right amount of promotion into the mix, the “If Not You, Then Who?” Instagram followership increased by 10k followers.

Attention Grabbing

To get the books into the hands of more children, we needed to capture the attention of the parents and educators. Through collaboration with the digital marketing team, I designed compelling display and social media ads that would attract potential users and drive conversions. In addition to the ads, I designed e-blasts and monthly newsletters that would not only promote the books but also educate the audience and keep them engaged between purchases.

Through conducting user research and constantly refining the user experience, we gained a deeper understanding of our target audience and achieved a 92% increase in book sales over the course of 2 years.